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Tips On Crafting Award Winning Entries

Submitting entries for Nigerian Marketing Awards can be a great way to gain recognition and showcase your achievements in the field. To increase your chances of success, here are some tips to consider:

  1. Understand the Criteria: Read the award guidelines thoroughly to understand the judging criteria. Tailor your submission to address these criteria clearly and concisely.
  1. Tell a Compelling Story: Craft a narrative that highlights the challenge you faced, the strategy you employed, and the results you achieved. Use storytelling techniques to engage the judges and make your submission memorable.
  1. Focus on Results: Awards often emphasize outcomes. Highlight the measurable impact of your campaign, such as increased revenue, higher engagement rates, improved brand awareness, or any other relevant metrics.
  1. Provide Evidence: Back up your claims with data, analytics, testimonials, and any other evidence that validates the effectiveness of your campaign. Tangible proof adds credibility to your submission.
  1. Show Innovation: If your campaign employed innovative strategies, technologies, or approaches, showcase them. Highlight how your creative thinking set you apart from the competition.
  1. Visuals Matter: Incorporate visuals such as images, videos, graphs, and infographics to illustrate your campaign’s key elements and impact. Visuals can make your submission more engaging and easier to understand.
  1. Keep it Concise: While you want to provide sufficient details, avoid overwhelming the judges with excessive information. Be clear and concise in your writing, focusing on the most critical aspects.
  1. Highlight Challenges: Explain any obstacles or challenges you encountered during the campaign and how you overcame them. Demonstrating your ability to navigate difficulties can strengthen your submission.
  1. Use Testimonials: If possible, include testimonials from clients, customers, or team members who can vouch for the quality and impact of your campaign.
  1. Avoid Jargon: Write in a way that is easily understandable to judges who may not be intimately familiar with your industry’s jargon and terminology.
  1. Proofread Carefully: Typos and grammatical errors can undermine the professionalism of your submission. Proofread your entry thoroughly before submitting.
  2. Start Early: Avoid the Rush hour. Give yourself ample time to prepare your submission. Rushing through it could result in overlooking important details.
  3. Collaborate: If your campaign was a team effort, collaborate with your team members to gather insights, feedback, and contributions for the submission.
  4. Be Authentic: Be honest about your achievements and avoid exaggeration. Authenticity is valued by judges and enhances your credibility.
  5. Follow Guidelines: Adhere to the submission guidelines, formatting requirements, and word limits set by the award organizers. Non-compliance could lead to your submission being marked down or disqualified.

Remember that submitting for marketing awards is not just about winning; it’s also an opportunity to reflect on your work, gain insights, and improve your future campaigns. Good luck!

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